How long does it take to prepare a CG image?

The time required to design and produce a CG image depends on several factors but, as a general rule, it’s realistic to plan 5 to 8 production days before the delivery of the final image. These timelines, as we well know, can vary so we can be flexible and adapt to your dates. If you needed your CG images for yesterday, the Kub Studio 3D team is ready to jump in and help! It’s perfectly feasible to design a virtual image within 24 hours. But ideally, and just like you, we prefer to be given a production period of 5 to 8 days. 

What type of materials to we need to provide before getting a project underway?

Pour débuter le travail, nous avons besoin des fichiers 3D dans l’un des formats suivants :  .STEP- .STP- .IGS- .OBJ- .DWG- .MAX 

To initiate the work, we will need 3D files in one of the following formats: .STEP- .STP- .IGS- .OBJ- .DWG- .MAX. 

For the technical stage: We need your product’s visual characteristics and technical data, such as the product’s dimensions, in order to avoid any potential omissions or errors (width, length and height). If your product is made of specific textures like patterned ceramic, wood flooring, vinyl, unique species of wood, wallpaper, etc., it’s important to provide us with physical samples or electronic material such as high-resolution photos.

For the creative stage: Providing us with inspirational photos and/or mood boards is greatly appreciated. This allows us to clearly understand your goals in terms of the visuals and thus create and render the desired atmospheric style of your scene. Producing a mock-up is always very helpful.

What are the steps in a 3D project ?

If it’s a first project, we strongly recommend that we discuss it together on the phone so that we fully understand your needs. We will analyse the images you send us and you can then give us your feedback (the images you like best, their key strengths, and the images containing weaknesses).

If the project involves several images and products, we suggest that you send us a detailed list with the specific names of all the products (colour codes, official names used, etc.). This will enable us to have a clear and accurate archival file on hand and make it easier to find a product if any of the images eventually need to be updated.

The most important step in a 3D project however is defining the specific style you’re looking for. Researching the visual aspects is crucial in ensuring that your aesthetic expectations are met. This is why it’s very important that we have as much visual information as possible so that we can conceptualize the final image you have in mind. The more details we have, the better! 

We will grant you up to a total of 5 approvals during the production process of your project. These 5 steps will allow you to make the necessary changes and amendments so that you are completely satisfied when the end result is delivered.

All these steps are explained clearly in our “Accompanying Guide”. You can ask to receive this guide by email via the “contact” tab on this website. 

Can I get a CG image of a product even if it’s not yet in production?

Yes, it is indeed possible to create a photorealistic 3D rendering of your product even if it’s not yet in production. In fact, this option is one of the many advantages of using CG imaging to produce your marketing material much faster. 

In actual fact, it’s perfectly feasible to produce all your marketing materials before your product or prototype is available. You’ll therefore be able to surprise your competitors and enchant your customers.

Can I change certain elements in the image during the process?

This is always a possibility, but it depends to a large extent on how far along we are with the project. That’s why it’s important to take the time to read through our “Accompanying Guide”.

If you haven’t received the guide, simply let us know and we’ll be happy to send you one.

If you have any doubts or would like to explore alternative options for designing your scene, just let us know and we’ll provide different viewpoints that will help you make the right choice. It won’t cost you any more to look into other options, and you’ll avoid having to backtrack once the image has been completed.

If you ask to make changes and the virtual image has already been approved, you will have to pay a minimal cost for us to rework it. But rest assured, we will guide you throughout the design process in order to avoid any such errors. 

What could slow down the final delivery of my project? What can I do to speed up the process?

Avoid, if possible, asking for the opinion of too many people who are not directly involved in the project. The more opinions you seek, the more corrections you’ll want to make.

Yes, your 3D project will progress smoothly and improve continuously as it goes along.

Having specific ideas in mind and a well-defined concept will help speed up your project’s production process. Any visual elements that could help us better understand your needs are always welcome: a mock up with a list of your accessories, a well-defined style of decor including inspirational images and/or examples of your favourite 3D images.

Once we have everything we need on hand, we can then design, produce and deliver your 3D decor or product in record time. 

I’m used to using traditional photography for my products, why should I switch to 3D imagery?

Although traditional photography is still used for certain types of projects, 3D, or CGI, offers a host of significant advantages. Here are a few of the key ones: 

  • The costs of producing an image or even a video using 3D imagery are far lower than with traditional photography.
  • The processing time using 3D is a lot shorter than traditional photography.
  • The creative possibilities of 3D imagery are endless and you can dream up any style of decor you like, integrate expensive materials and work remotely.
  • We can carry out the process without having to resort to a physical product or prototype which means we can start working on your product before it has even been launched.
  • Producing a promotional video is now something you can also consider because time and costs are no longer an obstacle.

Have we convinced you? Would you like to carry out an exploratory project before you commit yourself? No problem! 

Can the same décor be used for different products and vice versa?

Yes, it is certainly possible to use the same 3D scene or ambiance again and this is undoubtedly to your benefit. You’ll have the advantage of saving on the costs and you’ll be able to showcase a greater number of products.

This is yet another example of the many advantages of using computer-aided design (CAD) and computer-generated imagery (CGI). The versatility of 3D is undeniable!

Are you able to render natural materials and textures as realistically as a studio photo?

To be perfectly honest, the answer is a definite yes. Kub Studio was formerly a professional photography studio. We have even developed a technique based on those used in professional photography that enables us to reproduce and integrate all types of textures into 3D environments. 

This technique is unique to Kub Studio and ensures that the render fully complies to your product. Reproducing textures no longer holds any secrets for our studio’s 3D experts.

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