7 Good Reasons for Using 3D Imaging in Advertising

However, in order to be able to promote a product, it is crucial that the rendering be realistic.3D imaging allows us to have fun and dream up advertisements with total artistic freedom.

Artistic direction by Bleu Outremer

When taking photos of certain objects, it’s not always easy to depict them sharply and precisely once they’re in their final packaging. This is especially true with food, which needs to appear mouth-watering even when its packaged, as well as with bottles with their complicated reflections. It’s the same for products made of materials such as plastic or aluminum, that are also difficult to clearly render in a photo.

USING 3D RENDERINGS OF PRODUCTS IN ADVERTISING CAMPAIGNS

If you want to sell on the internet or simply need to depict an item in its packaging, photorealistic rendering can simplify your life.

There are many good reasons for using CG imaging in marketing. Whether you want to depict your product in an advertising campaign, on a website or using any other visual medium, 3D modeling as a marketing tool holds numerous benefits.

7 GOOD REASONS FOR USING 3D PHOTOREALISM IN ADVERTISING

1. Create a perfectly coordinated marketing strategy

Our task begins at the same time as the creative process, working in collaboration with the artistic director of the advertising or communications agency, who knows precisely what they want to do with their product and for what purpose it is going to be used. We therefore work closely with the creative director and project managers to put together a 3D scene that will ultimately be part of the promotional campaign. In our role as 3D designers, we are attentive to client needs, we analyze the visual and aesthetic constraints and we create exactly what you had in mind!

Campaign designed by Agence Parallèle

The biggest advantage is obviously the fact that we can anticipate the end result exactly how the creative (that is to say the artistic director or another member of the design team) has pictured it in their mind. There won’t be any surprises, the outcome will be just what you had expected.

What’s more, deadlines are usually short in the world of advertising and media planning requires numerous adjustments, which are often linked to visual constraints. But this can be avoided thanks to 3D modelling.

• 2. Create a customized theme for your product 

Once you’ve got your initial 3D rendering of a product, this image can be adapted and used in any scenario you feel like!

Short-term or seasonal special offers, a product makeover or a new recipe, every occasion is a valuable opportunity to relaunch an existing product on the market, but for this to be effective and maintain people’s interest, being able to reinvent yourself is vital!

Campaign designed by Patrick Plourde, Creative Director at Ezi Studios.

Developing a specific theme for a product, by creating a story or narrative thread, is an efficient and cost-effective solution for advertising agencies and their clients alike. This is another good reason for choosing CG imaging, because it’s a winner in terms of presenting a product in all its possibilities.

• 3. Create a rendering with detailed characteristics

To make your product appear mouth-watering or highlight all its visual appeal, you don’t have to come up with a sensational idea. All you need to do is render your product as realistically as possible.

Advertising campaign designed by Agence Parallele.

Staging your merchandise in a case like this can be entirely customized. You are responsible for selecting all the individual elements so that every detail is completely in line with your expectations.

• 4. Present your products on a white background

Presenting a product on a white background is also a very interesting option, as you can see in the video below.

Here, it is the entire product and all its different aspects that have been computer generated, including the reflections, texture, shape, volume, colors, etc. (but not the brand design).

• 5. Show your less photogenic products to their best advantage

CG images allow you to avoid complicated photo shoots. Frozen products, fresh vegetables, prepared foods, as well as bottled, canned or jarred food, there’s a long list of things that aren’t easy to portray in a visually appealing and attractive way, and this doesn’t just apply to the food industry. There are also certain technical and technological products, such as household appliances for instance, that are more difficult to render.

In a nutshell, when it comes to offering an aesthetic concept, the challenges faced by creative directors at advertising agencies are not the same, in terms of creating visuals, for a highly photogenic product vs. a product less suited for imaging.

3D furniture animation by Kub Studio on Vimeo.

• 6. Bring your products to life in 3D for the WEB and television

And why not opt for a 3D animation when you developing a television or web commercial? Set your product free from the confines of its box; it will be all the more appealing if it starts to move!

All the advantages we’ve just described are also valid for 3D animation! Using 3D in your next advertisement is just as easy and straightforward.

• 7. Get off the beaten path with 3D modelling advertisements 

And, in conclusion… 3D = Innovation!!

It’s so much easier to bring to life even the most run-of-the-mill products when you’re able to give them a personality, substance and character!

Photorealistic 3D rendering allows you to get off the beaten path and be innovative in your advertising and marketing strategies, regardless of whether your product is standard or complex.

There are no artistic constraints with 3D modelling and that can only be terrific news for a creative director, don’t you think?

Share your ideas for your upcoming advertising campaign with us. We’d be happy to help you bring them to life!